Placeholder Image for Invitation for Ü to Rösti at Fancy Food West

Invitation for Ü to Rösti at Fancy Food West



Portland, OR (January 2020) – Swiss Rösti, a rapidly growing young potato innovator based in Portland Oregon (, invites all attendees to visit Booth# 6705 to experience the 3 flavors of Rösti.  “Come by and say hi and try “The Best Thing You’ve Never Tasted!” We’d love to see Ü!” says founder Steve Caldwell.


Come taste the 3 flavors of Rösti. They are the Melty Swiss Raclette, filled with imported Swiss Raclette cheese; the Zesty Chili Cheese, filled with Garbanzo Beans, Sharp Cheddar Cheese, Red Peppers, Poblano Peppers and Spices; and the Stuffed Baked Potato, filled with Sour Cream, Cream Cheese and Chives. Each 75-gram Rösti is 100 calories or less, naturally Gluten Free, Non-GMO, Low Cholesterol and vegetarian.


After starting sales in the fall of 2019, the company is enjoying great momentum.  Product is available throughout the United States with distribution on the east coast, south and in the west and in hundreds of retail locations.


“The potato category is energized by Rösti! Since potatoes have seen limited innovation historically, we’ve really struck a chord with retailers and consumers alike.” said Steve Caldwell, Co-Founder of Swiss Rösti with his wife Lory. “Swiss Rösti is a true Category Creator. As an after school snack, a side dish, appetizer or entrée, Rösti really seems to attract everyone from casual snackers all the way to fine diners.”


Swiss Rösti is excited to be exhibiting at the 2020 Fancy Food Show at the Moscone Center in New York City from January 19-21. Swiss Rösti will showcase its new product line in Booth# 6705, with samples available for tasting.



Based in Portland, Oregon, Swiss Rösti is a rapidly growing company founded by Stephen & Lory Caldwell in 2017.  The company is focused on marketing good-for-you potato products that satisfy consumers demand for convenient, great tasting and that fit well with today’s busy active lifestyles with quality that deserves to be at the finest tables.


Since beginning sales in Fall 2019, Rösti is sold in hundreds of quality retailers throughout the USA and on QVC.  Swiss Rösti even received even received Dave Venable’s much sought after “Happy Dance”, a distinction reserved for only the most exciting products, on QVC during holiday 2020.


The traditional Swiss Rösti originated in Bern, Switzerland in the early 1800’s as peasant food bringing families around the table to enjoy simple and delicious meals together.  Stephen & Lory have been perfecting a delicious representation of the crispy filled potato with a more modern sensibility to enjoy around their own table for years and launched Swiss Rösti to share their family’s favorites with other families everywhere.


Swiss Meets West!
For more information, visit


Media Contact: Steve Caldwell – Co-Founder   [email protected]