Placeholder Image for Swiss Rösti Makes Lemonade Out Of Potatoes

Swiss Rösti Makes Lemonade Out Of Potatoes

Portland, OR (March 4, 2020) – Stephen Caldwell decided to make lemonade from the lemons when he learned his tradeshow was cancelled. He made a video to allow retailers to discover Swiss Rösti ( virtually, that has garnered thousands of views on Facebook, YouTube and LinkedIn since he published it Tuesday night.


“I was lamenting to my neighbor (who happens to be in the video business) that our biggest trade show of the year had been disastrously cancelled with only 2 days’ notice this week,” says Stephen Caldwell, Founder of a startup food company called Swiss Rösti. “Somehow that conversation turned into, let’s create a video trade show experience. And within 5 hours, we made a tradeshow booth in our kitchen and shot a video.”


“Natural Products Expo West represents a huge portion of our marketing budget. We were hoping retail buyers from natural and grocery stores would see our innovative product in person in Anaheim, but hopefully they’ll now see it on YouTube instead.” Swiss Rösti, like thousands of other businesses is dealing with major losses related to travel, shipping and lost sales from not being able to showcase their product at Expo West.


Based in Portland, Oregon, Swiss Rosti makes 3 flavors of its innovative crispy filled potato products. They are the Melty Swiss Raclette, filled with imported Swiss Raclette cheese; the Zesty Chili Cheese, filled with Garbanzo Beans, Sharp Cheddar Cheese, Red Peppers, Poblano Peppers and Spices; and the Stuffed Baked Potato, filled with Sour Cream, Cream Cheese, Black Pepper and Chives. Each 75-gram Rösti is 100 calories or less, naturally gluten free, non-GMO, low cholesterol and vegetarian.


After starting sales in the fall of 2019, the company is enjoying great momentum. Product is available throughout the United States with distribution on the east coast, south and west with hundreds of retail locations and has been featured multiple times on QVC. Caldwell believes his impromptu recipe made with a potato will turn this major business challenge into lemonade.



Based in Portland, Oregon, Swiss Rösti is a rapidly growing company founded by Steve & Lory Caldwell in 2017. The company is focused on marketing good-for-you potato products that satisfy consumers demand for convenient, great tasting food products that fit well with today’s busy active lifestyles, and with the quality that deserves to be at the finest tables.


Since beginning sales in Fall 2019, Rösti is sold in hundreds of quality retailers throughout the USA and on QVC.  Swiss Rösti even received Dave Venable’s much sought after “Happy Dance”, a distinction reserved for only the most exciting products, appearing on QVC during the holiday 2019 feature series. Rösti has been on QVC multiple times since.


The traditional Swiss Rösti originated in Bern, Switzerland in the early 1800’s as peasant food bringing families around the table to enjoy simple and delicious meals together.  The Caldwell’s have been perfecting a delicious representation of the crispy filled potato with a more modern sensibility to enjoy around their own table for years and launched Swiss Rösti to share their family’s favorites with other families everywhere.


Swiss Meets West!

For more information, visit

The video can be found at .